The hottest decline adjusts whether the newspaper

2022-08-03
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Descent? Adjustment? Whether the newspaper printing industry can achieve a Jedi rebound in 2015

release date: Source: Pizza Hut editor: Chinese packaging Views: 874 copyright and disclaimer

core tip: the total printing volume of newspapers across the country has declined for three consecutive years. In 2014, the total printing volume of newspapers across the country decreased by 9.63%, the paper consumption decreased by 9.76%, and the printing volume of 33 large newspaper printing plants with more than 1billion printing sheets per year decreased by 97%... Decline, decline, or decline. In the "2014 national newspaper printing volume survey and statistics report" recently released by the printing Committee of China Newspaper Association, decline has become a key word to interpret the newspaper printing industry in 2014

[China Packaging News] the total printing volume of national newspapers has declined for three consecutive years. In 2014, the total printing volume of national newspapers decreased by 9.63%, the paper consumption decreased by 9.76%, and the printing volume of 33 large-scale newspaper printing plants with more than 1billion pages per year decreased by 97%. The decline is still a decline. In the "2014 national newspaper printing volume survey and statistics report" recently released by the printing Committee of China Newspaper Association, decline has become a key word to interpret the newspaper printing industry in 2014

after the decline in 2008 and 2009 and the growth in 2010 and 2011, the total print volume of newspapers has decreased for three consecutive years in 2012, 2013 and 2014. Can the newspaper printing industry rebound again in 2015 after the shock adjustment? When the days of enjoying the cool by backing on a big tree have become a thing of the past, how newspaper printing enterprises take the lead in the new round of fierce battle and seek development has become the biggest proposition in front of enterprise managers

core viewpoint

how to think about the transformation and development of printing enterprises? We can not simply understand that the original newspaper enterprises are now increasing the printing of books and periodicals; The original publishing enterprises turned to packaging printing or security printing with relatively high profit margin. This is only structural adjustment, and the success rate is not high. We have a lesson in this regard

in the current transformation of Indian enterprises, our way of thinking should be more open. We should study the new market positioning of Indian enterprises, the integration of new effective resources, new business models and new benefit growth points; We should establish our own specialty, tap our own advantageous resources, develop strengths and avoid weaknesses, and maximize the benefits of Indian enterprises with a small investment

renyucheng, President of Beijing Printing Association

the decline of newspaper printing volume is bound to cause some newspapers to shrink printing sites, and newspaper printing will develop intensively in the future. Leading Indian enterprises can rely on equipment conditions to improve service quality, improve internal skills and meet this new opportunity

WuGuoqing, chairman and general manager of Xinhua News Agency Printing Co., Ltd.

newspapers will certainly survive, but they should go out of new ways and reflect new forms. Because newspapers can be stored and studied carefully. In order to survive, newspapers should study the form and content reform of newspapers and improve in-depth reports and authoritative reports. Newspaper printing will be further manifested as fine printing, and personalized printing will also have a future

liuxiaoming, deputy general manager of Shenzhen newspaper group Printing Co., Ltd.

newspapers in the future will be presented in full color, and the layout will be more concise and miniaturized. Newspapers provide in-depth reading to a small group of people. The number of pages will not be too small. A high-tech company from Wuhan, China, provides tableware for the Brazilian Olympic Games, but the print volume will be reduced. With the maturity of digital printing technology and the continuous decline of costs, in the future, printing enterprises will, through appropriate solutions, produce newspapers that provide personalized pages to sports fans, securities investors and other specific users

zhangshaoheng, general manager of Shengyuan Printing Co., Ltd. of Hangzhou newspaper group

the depression of the newspaper industry triggered a chain reaction. The newspaper industry generally fell

and the situation was grim. According to the "analysis report on China's newspaper advertising market from January to March 2015" recently released by the newspaper branch of China Advertising Association and CCTV Market Research (CTR) media intelligence, the traditional media advertising market as a whole was in a depressed state in the first quarter, of which the newspaper situation was the most severe

as one of the inevitable chain reactions, the newspaper printing business will naturally be affected. According to the report issued by China Newspaper Association, the annual total printing volume of newspapers nationwide in 2014 has declined for three consecutive years, and the decline has further increased. According to the statistics and calculation of the data submitted by 150 newspaper printing units in the previous year by the China Newspaper Association, in 2014, the total printing volume of national newspaper printing easily confirmed the shape, size, quantity and material composition of wear particles or fragments was 136billion folio sheets, a decrease of 14.5 billion folio sheets compared with 150.5 billion folio sheets in 2013, a decrease of 9.63%. Meanwhile, the annual paper consumption was 3.05 million tons, down 9.76% from 3.38 million tons in 2013. The chain reaction was shocking

the performance of all major regions of the country without exception confirmed the fact of decline. The performance of North China, Northeast China, East China, Central South, Southwest China and Northwest China was basically the same. The printing volume decreased by about 10%, of which Tianjin, Shanxi, Liaoning and other 13 regions decreased by more than 10%. The decline in Northeast China and southwest China was slightly larger, 12.98% and 10.57% respectively

it is gratifying that, under such circumstances, we can still find areas with adverse market growth. According to the report, 8 provinces and regions including Inner Mongolia, Guangxi, Hainan, Guizhou, Tibet, Gansu, Qinghai and Ningxia have achieved the growth of printing volume. Among them, Inner Mongolia saw the largest increase of 11.6%; Tibet rose by 9.79%; The growth rate of the other six regions was less than 5%, and that of Hainan was the smallest, 0.27%. It can be seen from the analysis of the areas where the printing volume has increased that most of them are in areas where the printing development is relatively lagging behind, and the local total printing volume base is low

can China's newspaper printing industry rebound again after three consecutive years of decline in 2015? Ma Kaiwu, director of the office of the printing Committee of China Newspaper Association, said in an interview that it is unlikely to rebound again. Compared with three years ago, the current media situation has undergone great changes. Under the impact of multimedia, the advertising volume of traditional media continues to decline. Under such a situation, the print volume of newspapers will not rise too much. However, due to the relatively stable readership, the decline in the total print volume of newspapers in 2015 will be smaller than that in 2014, not as large as that in 2014. Ma Kaiwu said

leaders take the lead in the decline and rise against the trend. A minority of enterprises

among the 150 newspaper printing enterprises surveyed, 114 units saw a decline in printing volume in 2014, accounting for 76% of the surveyed units. In particular, 80% of China's small, medium and micro enterprises almost live on private loans. Among the 33 large newspaper printing plants with a printing volume of more than 1billion in 2013, the printing volume of 32 newspapers decreased in 2014, accounting for 97%

however, even in the context of the overall decline of newspaper printing, there is no shortage of enterprises that are still rising in the industry. According to the data, as the first echelon of the newspaper printing industry, 28 newspaper printing enterprises with an annual printing volume of more than 1billion copies are at the top of the industry pyramid, and they are the leaders to show the development trend and trend of the industry. Unfortunately, among these 28 enterprises, only Guangxi she printing factory achieved year-on-year growth in 2014, with a printing volume of 1.297 billion, an increase of 6.05%. Not only has it achieved growth, but Guangxi printing factory has also achieved steady annual growth against the background of three consecutive years of decline in the newspaper printing industry, with an increase of 6.16% in 2013 over 2012. 1billion printing sheets is a huge hurdle, and it is not easy to maintain stability in this number of printing sheets. Data show that among the 28 enterprises within this output value range, the overall year-on-year printing volume fell by 9.85%

as the second echelon, among the 33 enterprises surveyed with annual printing volume between 500million and 1billion printing sheets, 5 enterprises achieved growth. This figure is more optimistic than 1billion printing sheets, but the growth rate is not large. The printing branch of Guizhou newspaper group was the same as that of the previous year, and the printing center of Guiyang media group was the largest among the five enterprises with no decline in printing volume, with a growth rate of 3.31%

in addition, with the gradual decrease of annual printing volume, the number of newspaper printing enterprises that have achieved growth has also gradually increased. Among the 35 enterprises with annual printing volume between 200million and 500million, 7 enterprises have increased their printing volume; Among the 24 enterprises with annual printing volume between 100million and 200million printing sheets, 8 have increased printing volume

among all the growing enterprises, Inner Mongolia printing center topped the list, with a year-on-year increase of 18.13%. However, by analyzing its data, it can be found that its printing volume base is relatively low, with 456million prints in 2014 and 386million prints in 2013. There is still a gap compared with the volume of trillions of printing sheets of the first tier enterprises

cross border looting has become a normal phenomenon. Enterprises should have a way to go away.

the decline has become a fact, and there is a great momentum that the decline will continue. Then can newspaper printing enterprises just sit back and wait for death? According to the analysis of the report, the top printing enterprises found that although the external environment is dangerous, many industry leaders have already launched layout actions in the technological frontier to plan for future development. When diversified development becomes the inevitable choice of the traditional newspaper industry, the newspaper printing enterprises matching it are the same. Transformation is imperative and has nothing to do with will

the total printing volume of Hangzhou newspaper group Shengyuan Printing Co., Ltd. reached 2.428 billion in 2014, ranking seventh in the printing volume ranking of national newspaper printing enterprises, and ranking in the first echelon with an annual printing volume of more than 1billion. Although it is a traditional newspaper printing enterprise, Shengyuan printing is well-known in the industry for its exploration in the field of digital printing. Shengyuan printing image is a modern digital printing chain brand fully built by Hangzhou newspaper group Shengyuan Printing Co., Ltd., the full name of which is SPI Shengyuan printing image digital printing image network. In 2009, it began to get involved in the field of digital printing and image application and service. Up to now, it has many branches and cooperative chain enterprises in various regions

Shenzhen newspaper group Printing Co., Ltd., ranking No. 10, occupies nearly 70% of the newspaper printing business in Shenzhen. It is a famous patent holder in the industry. There are more than 30 patents related to printing. Its wireless group control robot automatic paper conveying system has won national awards. Ji Shulong, the general manager, once compared the business exploration of value-added newspapers, variable data newspapers, small and micro newspapers to the nursery stock business in an interview. He said: in the future, enterprises will expand in more seed businesses

taking the printing center of Guiyang media group, which achieved an annual increase of 3.31% in printing volume, as an example, its parent company, Guiyang Media Group Management Co., Ltd., has been trying to transform from media management to media management since it was established in 2010. With the leapfrog development of the parent company, Guiyang printing is also exploring research and development, involved in digital product development and new media R & D training and production, while improving the printing quality and distribution timeliness of newspapers

as lihongyang, vice president of Beijing newspaper group, said when Beijing Printing Co., Ltd. was established, the transformation of printing enterprises is so urgent. However, whether it is economic transformation or industrial transformation, the fundamental problem is to change the way of development, improve the quality of development, and realize the sustainability of development. The exploration of Beijing printing is that besides the main business of newspaper printing, it has established a logistics company to set up a station and get involved in the financial industry in the future

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